Bloom: A Garden of Timeless Femininity in Full Flourish

Bloom is a fragrance that celebrates the beauty of authenticity and natural expression. Crafted under the creative direction of Alessandro Michele and brought to life by master perfumer Alberto Morillas, Bloom is an olfactory tribute to women who flourish in their true selves—wild, radiant, and unapologetically feminine. It’s not a scent that transforms you—it reveals you.

From the very first spritz, Gucci Bloom immerses you in a lush, creamy floral tapestry. Unlike fleeting, airy florals, this fragrance bursts with richness and substance. It opens with Rangoon creeper, a rare and exotic flower from South India, used in perfumery for the first time here. It lends a slightly fruity, powdery sweetness and sets the tone for what’s to come: a full-bodied floral experience that feels like walking through a blooming garden at the height of summer.

At the heart of the fragrance lies tuberose, the iconic white flower known for its creamy, narcotic depth. Here, it’s unapologetically lush—sensual and heady, without being overwhelming. Paired with jasmine bud extract, which is more delicate and green than traditional jasmine, the fragrance stays radiant and slightly fresh even in its richness. The result is a balance between opulence and brightness—luxurious yet approachable.

There is no heavy musk or woody dry-down here. Gucci Bloom remains true to its name from top to base: it is a true floral in every sense. Its trail is soft, intimate, and unmistakably feminine. The longevity is impressive, and the scent evolves slowly and gracefully, making it ideal for both daytime elegance and evening sophistication.

The bottle design is a reflection of its contents: minimalist, romantic, and vintage-inspired. The soft blush-pink lacquered glass and classic black-and-white label feel like a nod to timeless beauty, while the squared silhouette offers a clean, contemporary edge. It’s a bottle that looks like it belongs on a vanity among heirloom treasures.